[Clayart] my take, logo's

Paul Gerhold gerholdclay at gmail.com
Sat Jan 7 13:38:02 EST 2017

Your darned fifty mile radius fetish keeps a lot of us who admire your work from   being able to see it in person and maybe even own a piece or two.  But glad it works for you.  I would have starved trying to make a living in a fifty mile radius.


Sent from my iPad

> On Jan 7, 2017, at 11:45 AM, mel jacobson <melpots2 at visi.com> wrote:
> i have spent many years making my mj logo a
> very recognizable image.
> i use it on facebook with a gold background.
> i have the logo on both sides of my sale card.
> jet black. i hang a very huge banner with just my logo on it on sale weekends.  (i cannot have signs in a family neighborhood. this takes care of that issue.)
> like i always say:  it all depends.
> my sales have always been local. that fifty mile circle that
> contains a couple of million people is my base. i work it.
> if you are working the net, all the rules change.
> david hendley sends out a small newspaper with all sorts of interesting items.  he sells his pottery.
> the logo is not much, but, `old farmhouse pottery` is a real thing. it is a place.
> we all have to find our way...but, number one of all the items is making great pots that people want to buy. they should fill a bag with pots.  you know, $160.
> if your pots do not sell, look to yourself.  as i say many times without brag...my pots sell like hot cakes. if the pots sit on a shelf too long...  garbage...and, i don't make more of them just to please me.
> and, without question, i look for new, very colorful fired hot pots. they sell.
> and, i don't spend hours in decoration.  for every ten extra minutes you spend in decorating a pot you either raise the price or give them away.  time vs work vs cost of production.
> it is very critical.  but, then....some don't want to make a profit.  so be it.  i am not one of them.
> but, everyone that makes art, craft, stuff...you either sell it, or stack it away.  you make that choice.
> and, i have that other opinion.  if you have a full time job   in education, and you don't need that extra buck, but you need resume help...then you make work that does not sell, or you scoff at commercial-ism, then your work is priced realllly high and you get that raise at your work place. it is a trade off.  (and we know of educators here on clayart that actually make sculpture, abstract work that they sell by commission or gallery.  good for them.
> if you want to make a buck or two, nothing wrong with that..it is noble.  just admit it, and get on with it.
> if you want to be a poet, be that...you have a choice.
> don't mix the metaphor.
> and, for sure i say...if you want to make political statements on your work...you just lost half your customer base. i cannot afford that, and i will not insult good customers.  i love them all.
> mel

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