[Clayart] Fwd: Is your website stamped on your work?
jensteinpottery at me.com
Sat Jan 7 17:27:41 EST 2017
Begin forwarded message:
> From: JENNIFER STEIN <frogshade at mac.com>
> Date: January 6, 2017 at 3:32:00 PM EST
> To: clayart at lists.clayartworld.com
> Subject: Is your website stamped on your work?
> Hi Owen,
> I, for one, do not see a difference between stamping the name and address of the shop (as David Hendley said he does: "For me, this means I legibly sign the bottom of a pot with a sharpened stick and stamp the name and location of my shop into the clay.") and stamping an email or web address. Stamping is stamping , marketing is marketing. The distinction between snail-mail and email is progressively becoming irrelevant. Modern marketing techniques are not to be disparaged, so long as the work maintains integrity, and this integrity can hardly be destroyed by the store's name being followed by ‘.com’ in a stamp rather than the street address. As time goes by, more and more businesses will no doubt identify themselves with their online contact information. If we, as potters, choose not to avail ourselves of the internet to promote our wares, we will simply go into extinction.
> Yours is a viable business model: if it works and people are enjoying your mugs that does credit to all us potters. I thank you for sharing your successful strategy as the new generations of potters will need all the tips they can get to make a go of it.
> As for ClayArt's occasional bouts of negativity (sometimes cloaked in humor) I agree with you there too.
> Back to the wheel!
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