[Clayart] ego vs promotion/long

Jim Kasper jkasper at zafka.com
Tue Sep 24 20:08:11 EDT 2019

Hi Mel,

am from Chicago ( far south suburb) , Now South Florida......I buy from
you  :)



Zafka Studios
Jensen Beach, FL.

> as a working potter, artist, whatever, you are the only one

> in most cases to promote your work.  it is essential.
how you do it, says everything about you.
> neighbors
and friends help at times, and of course
> relatives...but in the
long run, it is up to you.
> if you are doing honest
promotion, say....speaking about
> pottery at a flower club, or
local city hall class...it is
> worth a great deal.  i have done
plenty of them.  you have
> a very open audience. captured.  i
usually give away a nice
> vase as a gift.  they all write down
> i give a very nice platter every year for
the empty bowls auction.
> they love it.  and lots of people see
that platter...`oh, that is mel,
> he used to teach at the high
school...nice, he is still working...we
> should go out and see
him.  they do, they buy a $100 worth.
> i have worked
with the empty bowls folks and i make a series of very
> nice pots
that we give to the huge donors...like $25,000 worth of bread.
they get a lovely tea pot.  what do you give rich people...a toaster?
> no, a nice piece of hand made craft. we all win.
> so much about promotion is public interest stuff. low
> sort of thing.  it works like a miracle.  you
sell yourself as an honest
> hard working potter, crafts-person. 
made in minnesota, by hand.
> just this past year i
talked to a senior cabin attendant on a delta
> flight.
it turns out she lives near me...and building a house.  guess
> has
> purchased about $400 in pots and now
wants a big 7 foot painting. nice.
> (i gave her my email on a
scrap of paper...she wrote. nice)
> of course many of
you have heard my story about the 50 mile circle.
> i live within
a circle of over a million people...some should want my
> pots.
> i work only that circle...folks in chicago do not buy from me.  i
> every
> address i can get my hands on. tear off
that upper address on an old
> check..and
> keep track of
every sale. get the address. build a data base. work it
> hard.
> it works.  of course this is real business.  not romantic thoughts
that i
> will
> be discovered. i want to be discovered by
one potential customer at a
> time.
> i sell at
home. it works.  i send out about 800 post cards for every sale.
first class. black and white, simple instructions, when, where, what.
> mj logo on both sides.  keep the data base clean. they just
show up and
> clean
> me out. they love my home and
studio.  they want a piece of me. i give it
> up
> freely.
 i complete orders. i run a small business.
> anyone can do it. 
you just have to try.
> mel
> website:
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